Hizmy Hassen joins Apollo Tyres as chief digital officer
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
Urban India splurges big: Festive spending hits ...
Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.
Finolex’s Navratri campaign is beautiful, but pipes ...
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
Harmonious marketing: When creativity meets ...
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.