HiveMinds wins integrated digital mandate for Stahl Kitchens

HiveMinds, a unit of the Madison Group, has secured the integrated digital marketing mandate for Stahl Kitchens, an India-based cookware and kitchenware brand. The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms, including direct-to-consumer and online marketplaces.

The mandate comes at a time when India’s premium cookware segment is witnessing sustained growth, driven by changing consumer preferences and increased digital adoption. Stahl Kitchens is seeking to scale its online presence and build consistent engagement across touchpoints as it expands its reach among digitally native consumers. HiveMinds will be responsible for leading the brand’s end-to-end digital strategy, covering media planning, consumer journey optimisation, organic growth initiatives and marketplace performance management.

The account will be handled by HiveMinds’ Bengaluru-based team, which will work closely with Stahl Kitchens to align business objectives with digital execution. The focus will be on creating a unified funnel strategy that balances awareness, consideration and conversion, while improving efficiency across paid and organic channels.

Commenting on the partnership, Deepti Bhaduria, ceo of HiveMinds, said, “Brands like Stahl are making India reimagine the way premium cookware is bought and used. As the premium cookware market evolves, we need to think of immersive digital experiences and highly efficient campaigns to capture the growing demand. It is an honor for us to be partner with Stahl Kitchens and join them in their journey of creating a large loyal customer base.”

Stahl Kitchens draws on more than three decades of manufacturing experience through Autopress India. The brand has positioned itself around design-led, high-quality cookware aimed at modern Indian households. As part of its growth strategy, Stahl is prioritising digital channels to reach consumers at scale while maintaining control over brand experience and performance metrics.

Dhruv Agarwal, ceo of Stahl Kitchens, highlighted the importance of an integrated approach, saying, “At Stahl, we are committed to elevating cooking experiences through thoughtful design and high-quality products. As we expand aggressively online, having an integrated digital partner like HiveMinds helps us streamline our D2C, marketplace, and performance functions under one strong strategic direction. We look forward to a high-impact collaboration that will accelerate our growth journey.”

HiveMinds is a full-service digital marketing agency and consultancy headquartered in Bengaluru. Its capabilities span performance marketing, display advertising, e-commerce enablement and programmatic buying. The agency currently manages digital mandates for brands including Domino’s, Tanishq, MaxLife Insurance, BigBasket and Jio Finance Ltd, along with e-commerce engagements for Crompton, Haleon, Nivea, Wow, Eureka Forbes, Boat, SUGAR Cosmetics, Revlon, Sonata Watches and Stanley Black & Decker, among others.

The agency uses proprietary technology, data analytics and automation tools to support measurable outcomes across campaigns. HiveMinds operates as part of Madison World, which comprises 11 companies and worked with around 500 advertisers in the previous year. The Stahl Kitchens mandate further expands HiveMinds’ portfolio in the home and lifestyle category, reflecting continued demand for integrated digital solutions among consumer brands.