Advertising
Campaign India Team
Apr 01, 2009

Hitachi banks on technology to push premium AC range

Hitachi Home and Life Solutions, a subsidiary of Japan-based Hitachi Appliances, has rolled out a campaign to push its range of premium air conditioners. The new campaign has been created by Bates 141.“The campaign will further consolidate Hitachi’s image of being a technologically superior company with amazing products,” said Gurmeet Singh, assistant vice president, head- business planning, Hitachi Home and Life Solutions.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Trust is the new creative brief

6 Trust is the new creative brief

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Clarity cuts through advertising’s noise
Opinion
Sep 12, 2025
Gayatri Rana

Clarity cuts through advertising’s noise

FCB’s Dheeraj Sinha elected president of The Advertising Club
Advertising
Sep 16, 2025
Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

Bates 141 wins Amrit Group
Advertising
Sep 22, 2010
Campaign India Team

Bates 141 wins Amrit Group

Bates 141 wins Centre for Sight
Advertising
Aug 02, 2010
Campaign India Team

Bates 141 wins Centre for Sight

Just Published

Brands turn up the festive glow in Diwali ads
Advertising
1 day ago
Campaign India Team

Brands turn up the festive glow in Diwali ads

This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in campaigns built on emotional clarity.

Campaign roundup: Week of 20 October
Advertising
3 days ago
Campaign India Team

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Moves and wins: Week of 20 October
Advertising
Oct 18, 2025
Campaign India Team

Moves and wins: Week of 20 October

Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.

When the sellers of joy become its custodians
Advertising
Oct 17, 2025
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.