Raviteja Dodda

From noise to ROI: how smart brands can win India’s festive quarter
Marketing
2 days ago
Raviteja Dodda

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

Predictive AI: From guesswork to game-changer in marketing
Marketing
Aug 21, 2025
Raviteja Dodda

Predictive AI: From guesswork to game-changer in ...

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.

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