Campaign India Team
May 21, 2019

Hindustan Times provides an alternative to TV News; ties up with editorji

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day

Hindustan Times provides an alternative to TV News; ties up with editorji
Hindustan Times has joined hands with the personalised video news app, editorji, for extensive  video coverage of the general elections 2019. Hindustan Times and editorji have been working on programming that will give viewers an alternative to TV news.
 
Shows that are being done by editorji, including interviews and ground reports are being showcased on Hindustan Times properties, including the website, mobile sites and social media feeds. Hindustan Times is creating unique playlists that are running on the editorji app. The two teams are also developing special shows together, that feature Hindustan Times content teams and are anchored by media veteran Vikram Chandra.
 
On the counting day of the general election (May 23, 2019), editorji will rollout comprehensive live coverage, hosted by Vikram Chandra with a panel comprising of Hindustan Times’ top political journalists, eminent politicians, political analysts and data experts. 
 
Nilanjana Bhaduri Jha, chief content officer for HT Digital said, “Hindustan Times has always been at the forefront of innovation. We strive to constantly bring our users the best experience and new initiatives and are very excited to partner with editorji and election veteran Vikram Chandra for a unique digital only coverage of election 2019 counting day. “
 
Vikram Chandra, founder, editorji said, “My first memory of election results was standing in front of the Hindustan Times building in 1977, watching the results go up on a giant scoreboard. It is a matter of great pleasure and pride to now work on the 2019 General Elections in partnership with HT. We look forward to making May 23rd the largest ever digital only election counting show.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
2 days ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
2 days ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
2 days ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
2 days ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here