Campaign India Team
Dec 12, 2011

Hindustan launches Aligarh edition

This is its ninth edition in the state of Uttar Pradesh

Hindustan launches Aligarh edition

Hindustan Media Ventures Limited (HMVL) has launched its ninth edition in the state of Uttar Pradesh from Aligarh. With this, Hindustan is now printed from 17 centers across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

Commenting on the launch, Amit Chopra, chief executive officer, HMVL, said, “Aligarh is a unique region, culturally rich and prosperous. Its traditional segments like manufacturing and agriculture trade have made the region prosperous. And, education adds to its cultural heritage. It is the perfect setting for a progressive newspaper like Hindustan to enter. The team at Aligarh is setting the stage to making this a success right from the start.”

Shashi Shekhar, editor-in-chief, HMVL, added, “This is the city of Sir Syed and Maulana. We are honoured to have Aligarh as a key part of our network. For long, readers have had limited choice. Hindustan will offer a refreshing change for Aligarh and its surrounding region. High standards of integrity and journalistic reporting have made Hindustan a much loved and read newspaper in other areas. I am confident that Aligarh will respond to us in the same manner. We will understand and partner with the residents of this belt in their march towards progress.”

Rajan Bhalla, head - marketing, strategic businesses, HT Media said, “The core proposition of  Hindustan is 'Tarakki ko chahiye naya nazariya'. We have approached Aligarh with the respect that the ‘Mecca of Education’ commands. Recognizing this we sought participation from college and school students in a unique initiative. We asked them to express themselves on the topic of ‘Aisa ho mera naya Aligarh’. Needless to say the response was overwhelming.”

Hindustan has launched in Aligarh with a circulation of 75,000.

Source:
Campaign India