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The Hindi GEC rating chart for week 33 (2012) saw Zee climbing to top spot with 283 GRPs, a rise of 36 points from the week before.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.