9x Media has announced an expanded mandate for Himindraa R Saxena.
Saxena, who is currently the senior vice president-finance, gets an additional role of distribution for the media network. In his new role, he will lead the distribution mandate for the network ensuring better connectivity for 9x Media’s music television channels.
Saxena will continue to report to Bhupendra Makhi – director and chief financial officer, 9x Media.
Saxena said, “I feel honoured to take the additional charge of distribution at India’s largest music television network. Distribution plays a crucial role in the success of any television channel and in the case of FTA channels the right placement and reach become extremely important. My priority as distribution head is to ensure better reach and connectivity for all our channels.”