Henkel India has roped in Bipasha Basu as brand ambassador for its recently launched deodorant range, Fa Men Xtreme. This is Henkel India's first foray into the male grooming segment.
As part of the agreement, Basu will feature in all Fa Men Xtreme commercials. The creative agency that handles the business is Mudra. An advertising campaign featuring Basu is expected to be on air in a few weeks.
Commenting on the occasion, Jayant Singh, managing director, Henkel India said, "Fa Men Xtreme comes in three extremely powerful deodorant fragrances specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer. We believe Bipasha exemplifies and brings to life the values and the proposition of Fa Men Xtreme and we are confident of the success of this relationship."
Added Basu, "Fa as a brand is synonymous with freshness and fragrances that are both sensuous and international. I am proud to be associated with Fa Men's Deodorant."
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