Henkel India unveils Bipasha Basu as brand ambassador

Henkel India has roped in Bipasha Basu as brand ambassador for its recently launched deodorant range, Fa Men Xtreme. This is Henkel India's first foray into the male grooming segment. As part of the agreement, Basu will feature in all Fa Men Xtreme commercials. The creative agency that handles the business is Mudra. An advertising campaign featuring Basu is expected to be on air in a few weeks.