Helpchat appoints Lodestar UM

Helpchat, a messaging-based personal assistant app, has appointed Lodestar UM to handle its media duties following a multi-agency pitch.

 

Kali Shukla, VP, marketing, Helpchat, said, “We evaluated several agencies on various parameters and finally decided to go ahead with Lodestar because of their sound strategy and approach, buying efficiency and ability to innovate. Also, Lodestar Bengaluru has a head start and expertise in its understanding of e-commerce and the Internet service ecosystem by virtue of handling multiple brands operating in a similar space.“

 

Nandini Dias, CEO, Lodestar UM, added, “We went ahead with a simple yet compelling strategy rooted in consumer insight for Helpchat. Lodestar UM has always believed that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience, being media agnostic.”

 

A campaign titled 'Har Kam Aaram' has been rolled out.