Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Nov 09, 2017
Hegarty: The future of marketing is a return to the basics
While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Mar 04, 2025
Interpublic Group sells RGA
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
2 hours ago
Dentsu appoints bankers to seek buyers for ...
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
Advertising
1 day ago
Spotify tunes up for programmatic advertising push
With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Work
1 day ago
Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
1 day ago
AI storm: Will agencies sink or soar?
With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.
