HDFC Bank assigns social media marketing duties to Kinnect

Kinnect has won HDFC Bank's social media marketing mandate post a multi-agency pitch.

 

The agency will handle creation and execution of the bank's digital creative strategy and social media campaigns. 

 

Ravi Santhanam, CMO, HDFC Bank, said, "HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience." 

 

Rohan Mehta, CEO, Kinnect, said, “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience”.