Virtue, the creative agency powered by Vice, has announced the appointment of Hayden Scott as senior creative director.
Scott will head the creative team in India. He moves from Famous Innovations where he was group creative director.
Ciaran Bonass, ECD - Apac and Middle East, Virtue, said, "Hayden's diverse background is exactly what we love about his creative work. At Virtue we feel the best work sits outside of advertising and inside culture, and Hayden brings this with him. He provides a unique lens and approach to creating ideas filled with new perspectives and differences. He has an ability to see cultural tension points, business issues and creative solutions in areas that others don't.”
Virtue's client list in India, Singapore and Japan includes Coca-Cola, Procter & Gamble and Diageo.
Scott said, “I am incredibly excited to jump into the trenches with the gang at Virtue and realise this tidal wave of opportunity to create work that is culturally meaningful. The world has changed, the language of communication has changed. Virtue, as a part of the Vice Media Group, is uniquely poised at the centre of this zeitgeist. And I’m here for it.”
In a career spanning 15 years, Scott has also worked with Ogilvy, DDB Mudra, Metal Communications and Percept/H.