Havas Media Group India has won the integrated media duties of OCM India, the textile company. The account was won in a multi-agency pitch. The mandate covers traditional and digital media.
Debashis Paul, head of marketing, OCM India, said, “The new brand positioning and the identity of OCM is crucial to the forward path of the brand. The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space. There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM. We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs. Their category expertise and attitude toward value creation in media made them our agency of choice.”
Anita Nayyar, CEO, Havas Media Group India and South Asia, commented, “We are very happy that OCM has entrusted us with their media mandate. We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market. We believe in building 'Meaningful Brands' and we are confident that we will be able to make solid contribution in building the OCM brand with its new target customers.”
Mohit Joshi, managing director, Havas Media India, added, “The win is another feather in our cap – a strong Indian brand and another integrated media win. The year has been great for us with a series of integrated wins. We look forward to working with the OCM team.”