Havas Media Group has announced global partnership with Facebook’s ad serving and measurement platform -Atlas.
The partnership is effective immediately.
This will allow the Group to optimise its use of Artemis, its global data management network, while allowing its clients to interact between brands and their consumers up to (and beyond) the point of purchase while experiencing brand messages across all media.
In accordance with the deal, Havas will be seen adopting heavy focus on US and Western Europe. And will allow Havas Media Group offering the ad server services to its clients across LatAm (Q2), Middle East (Q3) and APAC (Q4).
Dominique Delport, global managing director, Havas Media Group, commented, “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through Artemis its proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients.”
Erik Johnson, director, Atlas, said, "This is a great step for Atlas and Havas Media Group, bringing the power of people-based marketing to more brands in more countries. Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry."
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