Havas Media Group India has launched Havas Content, a specialised content division.
With this launch, the group aims to offer content solutions that can entertain, educate, inspire, and help consumers. Havas Content will synergise with content and media partners across traditional and digital platforms to provide a better consumer experience.
The unit will be led by Uday Mohan, president and chief client officer, Havas Media Group India.
It has also hired Prachi Narayan as vice president, content and Shivani Kaushik as content manager.
The duo will support Mohan in scaling the unit’s offerings across Havas Media Group India’s client portfolio.
Narayan moves from Prime Focus Technologies, where she was associate vice president, creative services, whereas Kaushik was head, North India content, Josh Talks.
Narayan has previously worked with NDTV, CNBC-TV18, TV Today Network and Republic Media Network.
Rana Barua, Group CEO, Havas Group India, said, “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client's business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”
Mohit Joshi, CEO, Havas Media Group India, said, “Content has been an integral part of Havas
Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that
content is falling massively short of consumer expectations. With the current content overload,
misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps and rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”
Mohan added, “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas's reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”