Campaign India Team
Mar 14, 2018

Havas Media bags the Bajaj Allianz media business

The size of the integrated media account is upwards of INR 50 crore

Havas Media bags the Bajaj Allianz media business
Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance.
 
The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj
Group.
 
The account size is estimated to be upwards of INR 50 crores and will be handled out of the
Mumbai office and led by Kunal Jamuar, managing partner - West and South, Havas Media
India.
 
Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv and Allianz SE, a European
financial services company. 
 
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said, “To
offer differentiated yet relevant proposition to our customers, we have embarked on a brand
re-orientation journey. We will rely on deeper customer insights and data-driven actions for a
holistic brand transformation. Agility and consumer-centric mindset from our teams and
partners will be key to our deliveries. We look forward to a long and mutually beneficial
relationship with Havas.”
 
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are proud to
take on the mandate of yet another pioneer brand. Bajaj Allianz combines with it
comprehensive life insurance solutions, technical expertise and in-depth market knowledge
and goodwill of ‘Bajaj’ brand in India. It has developed insurance solutions that cater to every
segment and age-income profiles. We look forward to carving a meaningful brand strategy
and taking the brand to greater heights.”
 
“Bajaj is a pioneer brand that thrives on consumer trust and enjoys a reputation of expertise,
stability and strength. According to our research, brands that are meaningful enjoy 80% higher intent of repurchase in the insurance industry. We look forward to a successful collaboration.”, added Mohit Joshi, managing director, Havas Media Group, India.

 

Source:
Campaign India

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