Creativeland Asia has made two new appoinments; Harshad Lad and Neville Shah. Lad, will head the creative operations at the agency. He has close to seventeen years of experience and was formerly working with C2S, his start-up agency aimed to connect consumers to sales with the help of advertisng and brand communications. Lad has also had a stint with O&M, where he was vice-president .
Shah joins the agency as creative director. Prior to joining Creativeland Asia, he has had stints with TBWA, Mudra and JWT among others.
Commenting on the appointments, Sajan RaJ Kurup, founder and creative chairman, Creativeland Asia said, “We are growing rapidly, and it was critical for us to get in senior people with the same kind of beliefs as ours. I have known Harshad for over 8 years now. His work ethics are impeccable. His varied experience and his understanding of business and brands, are invaluable to us. Above all, he comes with a certain degree of discipline which we deem important at Creativeland.”
“Neville brings with him as much passion as experience. He is multi-talented and self-driven, and at Creativeland we have seen these qualities take us really far.”
On his new role, Shah commented, “It's good to know I'll be working with and learning from the most creative bunch of people.”
On his new role, Lad commented, “To me Creativeland is a place of like-minds and a very good platform for me to return to holistic brand communications and management. The work, culture, philosophy, along with the people at Creativeland, is the inspiration I thrive on.”