TBWA India has announced the appointment of Hari Krishnan as executive director. The appointment follows the agency looking to merge data, experience design and communications planning as part of the agency’s new creative approach.
Krishnan will lead the agency's operations in Delhi. Prior to this Krishnan was running an entrepreneurial venture in content.
Govind Pandey, CEO, TBWA, said, “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”
Krishnan said, “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.
In a career spanning 27 years he has also worked with JWT, Cheil, Grey, Bates, Ogilvy and Zenith.