Dentsu Aegis Network has announced the elevation of Haresh Nayak as regional director for its out-of-home (OOH) specialist Posterscope for the Asia Pacific. Nayak, who was MD, Posterscope India until the development, will report to Annie Rickard, global CEO, and Ashish Bhasin, who will take on the role of chairman of Posterscope and PSLive Asia Pacific alongside his responsibility as CEO Dentsu Aegis Network South Asia.
Waters said, "Haresh has a proven track record of success in his home market of India building Posterscope from a start up to one of the market’s leading players in the space of six years. He'll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management."
Bhasin added, "Posterscope is a real driver for the business in India and the appointment of Haresh to the role of regional director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients.”
On his new role, Nayak said, "Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialised and differentiated out-of-home offerings."
Haresh has spent over 15 years in the media industry, spanning OOH, retail, research and management. He started his career at Prime Outdoors. Prior to joining Posterscope India, he held the position of business director and national buying head at Aaren Initiative.