Hardik Pandya turns Villain

Mensa Brands has announced the appointment of Hardik Pandya as brand ambassador for its range of perfumes - Villain.

 

The endorsement deal starts with Villain Revolver Eau De Parfum, a revolver-shaped perfume. Villain will be launching a series of campaigns that capture the wicked persona of the cricketer and the brand.

 

Ananth Narayanan, founder and CEO, Mensa Brands, said, “If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him on board and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it's only going to become bigger and better.”