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Hansa Vision has conceptualised a new TVC for heavy commercial vehicle manufacturer Asia MotorWorks (AMW). The TVC shows how the trucks produced by AMW help the nation to be a better place. The trucks are used to transfer raw material that set the foundation to build airports, expressways, flyovers, mining and power projects. The film also shows the truck manufacturer's factory in Gujarat and ends with a voiceover that says, ''AMW, built to win.''
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.