Hanmer MSL, a part of MSLGroup, has been awarded under the category ‘best social customer relations management’ at the third edition of the Bees Awards for its social media engagement campaign for eBay India (www.eBay.in).
The Bees Awards is an international social media competition honouring communication and marketing professionals from agencies and brands. This year, it attracted entries from 40 countries.
The winning campaign - eBay India Wins with Social CRM - received the award for its creative customer engagement strategy that identified female consumers as brand evangelists, and developed visual talking points to create a viral effect and generate brand loyalty.
Commenting on the win, Jaideep Shergill, chief executive officer, Hanmer MSL, said, “I’m extremely proud of our social media team for notching up an impressive win at the Bees Awards this year, and for being the only agency from India to do so! This award acknowledges our industry-leading, best-in-country social media engagement expertise and creativity. We are truly proud to have been honoured in a competition that brings together brands and agencies from the communications industry across the world.”