Campaign India Team
May 31, 2012

Hanmer MSL wins a Bees Award for eBay.in work

Awarded at social media competition for creative customer engagement, identifying female consumers as brand evangelists

Hanmer MSL wins a Bees Award for eBay.in work

Hanmer MSL, a part of MSLGroup, has been awarded under the category ‘best social customer relations management’ at the third edition of the Bees Awards for its social media engagement campaign for eBay India (www.eBay.in).

The Bees Awards is an international social media competition honouring communication and marketing professionals from agencies and brands. This year, it attracted entries from 40 countries.

The winning campaign - eBay India Wins with Social CRM  - received the award for its creative customer engagement strategy that identified female consumers as brand evangelists, and developed visual talking points to create a viral effect and generate brand loyalty.

Commenting on the win, Jaideep Shergill, chief executive officer, Hanmer MSL, said, “I’m extremely proud of our social media team for notching up an impressive win at the Bees Awards this year, and for being the only agency from India to do so! This award acknowledges our industry-leading, best-in-country social media engagement expertise and creativity. We are truly proud to have been honoured in a competition that brings together brands and agencies from the communications industry across the world.”

Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

1 day ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.