Campaign India Team
Oct 17, 2012

Hanmer MSL is now MSL India

The group has invested in infrastructure, 20:20 MSL and MSL Group Creative+

Hanmer MSL is now MSL India

Hanmer MSL, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India.

Glenn Osaki, president, MSL Group Asia, and chair, MSL Group India Management Board, said in a prepared statement, “India has always been one of MSL Group’s highest priority markets, and we’re proud to invest in and cultivate our team’s passion and commitment to providing top-of-the-line creative solutions to clients, and being the most trusted advisors in the nation. The new MSL India brand will emphasise our dedication to innovate and engage conversations and communities across the India market.”

Jaideep Shergill, chief executive officer, MSL India commented on the thought process behind rebranding Hanmer MSL to MSL India, “I think in the past five years, we’ve really grown as an organization, produced some outstanding work. Our relations with clients have strengthened over the years, making us the most trusted integrated communications and engagement agency in India. With this change to the MSL India brand, our attempt is to solidify our offering, which is a unique mix of local insights, relationships and world class strategic communications practices tailored to the Indian market.”

The company’s next phase of development, in line with the recently announced MSL Group India business strategy, will be to focus on cultivating strong communications professional talent, strategic communications services, and the integration of social, content and creative to form comprehensive solutions for both local and international clients.

“We’ve invested in infrastructure, for example our new office in Mumbai, which is now home to MSL India, 20:20 MSL and MSL Group Creative+,” he added.

When asked about the company’s growth in 2012 and his expectations from 2013, Shergill said, "I’m happy with the growth we are seeing in 2012. It’s been a good year. Next year, we’re expecting to surpass industry growth rate.”

Source:
Campaign India

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