Hanmer MS&L bags Frontier Lifeline business

Frontier LifeLine Hospital, a cardiac hospital in South India, has assigned its public relations duties to Hanmer MS&L Communications.

The agency will be responsible for generating awareness about the various achievements by the hospital and the doctors associated with it, besides highlighting the effort of the foundation in promoting its facilities, quality healthcare and cardiac care.

Dr. KM Cherian, chairman and CEO, Frontier Lifeline said, “Digital PR is something that Frontier Lifeline would be looking at for the first time, and with Hanmer MS&L’s proficiency in the space, we hope to have a decent online presence via various online platforms in a year’s time.”

Sunil Gautam, managing director, Hanmer MS&L Communications said, “Our understanding of the Health Care space has landed us with this mandate for Frontier LifeLine and Dr. KM Cherian Heart Foundation. We hope to promote and take this relationship to greater heights by supporting in activities initiated by the hospital. We look forward to delivering better and much beyond their expectations from PR.”