Hakuhodo Percept has brought in Samir Datar as SVP, planning. Datar moves from Grey, where he was VP and branch head for its Delhi office.
Elvis Sequeira, COO, Hakuhodo India, said, "Hakuhodo is a young, nimble organisation that is in a continuous cycle of transformation and change. And nothing excites us more than trying unconventional things -- and that includes our talent acquisition policy. We are gradually moving towards becoming a seamless, department- less ideas company. Samir is a fabulous fit for where we want to go. He's both planning and account management, in equal measure and his experience, background and maturity are added bonuses. We look forward to doing fantastic things together."
Datar, said, “After meeting the core leadership team, I realised that Hakuhodo is a very exciting place to be. I was very impressed with the culture of looking at a solution that goes beyond just creating advertising. Nexa is a perfect example of elevating the premium appeal for a brand without losing the essence and the strong equity. I am delighted to be part of this vibrant team in the next phase of growth.”
In a career spanning 20 years he has also worked with J. Walter Thompson, Cheil, HS Ads.