GroupM has announced the appointment of Gurpreet Singh as head of performance for Nexus in India.
He moves after a 12-year stint with Performics, where he was most recently managing partner.
Singh's mandate at Nexus is to drive a 'high-performance' culture.
Priti Murthy, president, GroupM Nexus India, said, "Gurpreet will assume the key responsibility of cultivating a culture of high performance. He will be committed to ensuring that individuals within GroupM have the necessary resources and motivation to succeed. I am confident that they will benefit immensely from the integration of cutting-edge technology, data-driven approaches, and automation solutions which will be helmed under him. Additionally, his sharp focus on customer centricity will enable us to deliver incremental growth for GroupM agencies.”
Atique Kazi, president – data, performance and digital products, GroupM India, added, "Gurpreet’s expertise will strengthen the performance vertical within GroupM. He will be crucial in implementing automation, data, and technological solutions for GroupM in India, ensuring maximizing ROI for clients. We are certain that his expertise will help the company continue to deliver innovative solutions for clients.”
Singh said, “I am thrilled to be a part of this dynamic team and eager to apply my experience and expertise to deploy advanced technologies and automation initiatives across GroupM. I truly believe in the vision of building the World’s largest performance capability engine and look forward to unlocking the next era of performance for GroupM.”
He has also worked with Zeta Interactive and Naukri.com.
