The Gunn Report for Media, an evaluation of media creativity, innovation and effectiveness, has released its 2014 Media Report. The report summarises the overall media performance in terms of awards from January to December 2014 spanning 42 markets.
The report sees India as the third most awarded country after the USA and UK. India had finished third in last year's report as well.
OMD tops the list of 'most awarded media agency networks in the world'. Coca-Cola is the most awarded advertiser.
Kan Khajura Tesan has been listed among the 'outstanding campaigns in media'.
Isabelle Musnik, editor of The Gunn Report for Media, says, "The Gunn Report for Media 2014 proves once more that creativity, innovation and efficiency go together. The future of the industry lies in the innovative strength of its media creativity. As consumers gain more control over their media consumption, the media channels that advertisers utilise to connect with their consumers and capture their attention are as vital as the creative content. Media agencies are at the intersection of the consumer and technology, and as such, have become their clients' key strategic partner."
The Gunn Report for Media 2014, which includes ranking tables and analysis, is now available to view online at www.gunnreport.com
