
Mediacom's 'Bachelor of Shaving' for Gillette is fourth most awarded media campaign in the world
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Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
Analysts assessed whether further downgrades will be a broader industry issue.