Clemenger BBDO Melbourne's 'Meet Graham' tops the Gunn Report's list of the top 10 most-awarded campaigns of 2017, in Warc's Gunn 100 report, issued this morning.
Colenso BBDO Auckland ('Child replacement program'), Saatchi & Saatchi Sydney ('Landcruiser emergency network') and BBH Singapore ('Nike unlimited stadium') also appear on that list. Clemenger BBDO and Colenso BBDO also made the top 10 'best creative agencies' list, at seventh and 10th, respectively.
Elsewhere:
- BBDO comes out on top of the 'best creative agency network' ranking.
- Nike is at the top of the 'best creative brands'.
- Volkswagen leads the 'best creative advertisers' list, on which Samsung (7) is the only APAC-based brand.
- Omnicom tops the 'best creative holding companies' list.
- Australia (3), Japan (7) and Thailand (10) represent Asia-Pacific on the list of the 'most creative countries'.
The Gunn 100 rankings are based on more than 40 of the world's most important international, regional and national creative awards shows.
The full results appear below:
Top 10 world's most creatively awarded campaigns
| Rank | Campaign title | Brand | Agency | Points |
|---|---|---|---|---|
| 1 | Meet Graham | Transport Accident Commission | Clemenger BBDO Melbourne | 684 |
| 2 | Fearless Girl | State Street Global Advisors | McCann New York | 395.6 |
| 3 | Child Replacement Programme | Pedigree | Colenso BBDO Auckland | 302.3 |
| 4 | Evan | Sandy Hook Promise | BBDO New York | 300.7 |
| 5 | Endless Possibilities | Getty Images | AlmapBBDO Sao Paulo | 294.4 |
| 6 | The Field Trip to Mars | Lockheed Martin | McCann New York | 286.9 |
| 7 | We're The Superhumans | Channel 4 Paralympics | 4Creative London | 262.9 |
| 8 | Landcruiser Emergency Network | Toyota | Saatchi & Saatchi Sydney | 256.3 |
| 9 | Nike Unlimited Stadium | Nike | BBH Singapore | 254.1 |
| 10 | Like My Addiction | Addict'Aide | BETC Paris | 247.9 |
Top 10 world's best creative agencies
| Rank | Agency | Location | Points |
|---|---|---|---|
| 1 | AlmapBBDO | São Paulo, Brazil | 786.4 |
| 2 | BBDO | New York, USA | 688.3 |
| 3 | Dentsu | Tokyo, Japan | 651.1 |
| 4 | adam&eveDDB | London, UK | 615.8 |
| 5 | McCann | New York, USA | 605.9 |
| 6 | Wieden+Kennedy | Portland, USA | 603.5 |
| 7 | Clemenger BBDO | Melbourne, Australia | 603.1 |
| 8 | BETC | Paris, France | 493.3 |
| 9 | DAVID | Miami, USA | 488.6 |
| 10 | Colenso BBDO | Auckland, New Zealand | 382.3 |
Top 10 world's best creative agency networks
| Rank | Network | Points |
|---|---|---|
| 1 | BBDO Worldwide | 4256.4 |
| 2 | McCann Worldgroup | 2940.8 |
| 3 | Ogilvy & Mather | 2928.5 |
| 4 | DDB Worldwide | 2344.6 |
| 5 | Leo Burnett | 1593 |
| 6 | TBWA Worldwide | 1540.5 |
| 7 | J. Walter Thompson | 1401.6 |
| 8 | Y&R | 1396.7 |
| 9 | Saatchi & Saatchi | 901.9 |
| 10 | Wieden+Kennedy | 864 |
Top 10 world's best creative holding companies
| Rank | Holding company | Points |
|---|---|---|
| 1 | Omnicom Group | 8891.5 |
| 2 | WPP | 7062.6 |
| 3 | Interpublic Group | 4511 |
| 4 | Publicis Groupe | 4114.4 |
| 5 | Dentsu | 1056.8 |
| 6 | Havas Group | 863.3 |
| 7 | Hakuhodo DY Group | 785.9 |
| 8 | MDC Partners | 551.8 |
| 9 | BlueFocus Communication Group | 331.1 |
| 10 | Accenture | 79.6 |
Top 10 world's best creative brands
| Rank | Brand | Sector | Points |
|---|---|---|---|
| 1 | Nike | Clothing & Accessories | 820.5 |
| 2 | Volkswagen | Automotive | 650.3 |
| 3 | IKEA | Retail | 639.1 |
| 4 | Getty Images | Business & Industrial | 503.9 |
| 5 | McDonald's | Retail | 469.7 |
| 6 | Audi | Automotive | 429.2 |
| 7 | Burger King | Retail | 422.8 |
| 8 | Snickers | Food | 417.1 |
| 9 | Adidas | Clothing & Accessories | 398.9 |
| 10 | Netflix | Media & Publishing | 383.6 |
Top 10 world's best creative advertisers
| Rank | Advertiser | Location | Points |
|---|---|---|---|
| 1 | Volkswagen Group | Germany | 1097.3 |
| 2 | Mars | USA | 1023.4 |
| 3 | Nike | USA | 835 |
| 4 | Procter & Gamble | Germany | 759.3 |
| 5 | IKEA | Sweden | 743.6 |
| 6 | Samsung | South Korea | 606.3 |
| 7 | Heineken | Netherlands | 515 |
| 8 | The Carlyle Group | USA | 508.5 |
| 9 | Alphabet | USA | 489.5 |
| 10 | Restaurant Brands International | USA | 483.7 |
Top 10 world's most creative countries
| Rank | Country | Points |
|---|---|---|
| 1 | USA | 8657.2 |
| 2 | UK | 3259.9 |
| 3 | Australia | 2710.7 |
| 4 | Germany | 2089.3 |
| 5 | France | 1978.6 |
| 6 | Brazil | 1637.0 |
| 7 | Japan | 1632.4 |
| 8 | Argentina | 1152.3 |
| 9 | Thailand | 1045.7 |
| 10 | Canada | 1033.3 |
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