Gunn 100: What makes the top 10 campaigns list?

Award winning Indian ads fail to find a spot in the top 10. In the Asia-Pacific region, Clemenger and Colenso BBDO, Saatchi & Saatchi Sydney and BBH Singapore represent the region on Gunn Report's list of the 10 most-awarded campaigns.

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Gunn 100: What makes the top 10 campaigns list?

Clemenger BBDO Melbourne's 'Meet Graham' tops the Gunn Report's list of the top 10 most-awarded campaigns of 2017, in Warc's Gunn 100 report, issued this morning.

Colenso BBDO Auckland ('Child replacement program'), Saatchi & Saatchi Sydney ('Landcruiser emergency network') and BBH Singapore ('Nike unlimited stadium') also appear on that list. Clemenger BBDO and Colenso BBDO also made the top 10 'best creative agencies' list, at seventh and 10th, respectively.

Elsewhere:

BBDO comes out on top of the 'best creative agency network' ranking.
Nike is at the top of the 'best creative brands'.
Volkswagen leads the 'best creative advertisers' list, on which Samsung (7) is the only APAC-based brand.
Omnicom tops the 'best creative holding companies' list.
Australia (3), Japan (7) and Thailand (10) represent Asia-Pacific on the list of the 'most creative countries'.

The Gunn 100 rankings are based on more than 40 of the world's most important international, regional and national creative awards shows.

The full results appear below:

Top 10 world's most creatively awarded campaigns

Rank	Campaign title	Brand	Agency	Points
1	Meet Graham	Transport Accident Commission	Clemenger BBDO Melbourne	684
2	Fearless Girl	State Street Global Advisors	McCann New York	395.6
3	Child Replacement Programme	Pedigree	Colenso BBDO Auckland	302.3
4	Evan	Sandy Hook Promise	BBDO New York	300.7
5	Endless Possibilities	Getty Images	AlmapBBDO Sao Paulo	294.4
6	The Field Trip to Mars	Lockheed Martin	McCann New York	286.9
7	We're The Superhumans	Channel 4 Paralympics	4Creative London	262.9
8	Landcruiser Emergency Network	Toyota	Saatchi & Saatchi Sydney	256.3
9	Nike Unlimited Stadium	Nike	BBH Singapore	254.1
10	Like My Addiction	Addict'Aide	BETC Paris	247.9

Top 10 world's best creative agencies

Rank	Agency	Location	Points
1	AlmapBBDO	São Paulo, Brazil	786.4
2	BBDO	New York, USA	688.3
3	Dentsu	Tokyo, Japan	651.1
4	adam&eveDDB	London, UK	615.8
5	McCann	New York, USA	605.9
6	Wieden+Kennedy	Portland, USA	603.5
7	Clemenger BBDO	Melbourne, Australia	603.1
8	BETC	Paris, France	493.3
9	DAVID	Miami, USA	488.6
10	Colenso BBDO	Auckland, New Zealand	382.3

Top 10 world's best creative agency networks

Rank	Network	Points
1	BBDO Worldwide	4256.4
2	McCann Worldgroup	2940.8
3	Ogilvy & Mather	2928.5
4	DDB Worldwide	2344.6
5	Leo Burnett	1593
6	TBWA Worldwide	1540.5
7	J. Walter Thompson	1401.6
8	Y&R	1396.7
9	Saatchi & Saatchi	901.9
10	Wieden+Kennedy	864

Top 10 world's best creative holding companies

Rank	Holding company	Points
1	Omnicom Group	8891.5
2	WPP	7062.6
3	Interpublic Group	4511
4	Publicis Groupe	4114.4
5	Dentsu	1056.8
6	Havas Group	863.3
7	Hakuhodo DY Group	785.9
8	MDC Partners	551.8
9	BlueFocus Communication Group	331.1
10	Accenture	79.6

Top 10 world's best creative brands

Rank	Brand	Sector	Points
1	Nike	Clothing & Accessories	820.5
2	Volkswagen	Automotive	650.3
3	IKEA	Retail	639.1
4	Getty Images	Business & Industrial	503.9
5	McDonald's	Retail	469.7
6	Audi	Automotive	429.2
7	Burger King	Retail	422.8
8	Snickers	Food	417.1
9	Adidas	Clothing & Accessories	398.9
10	Netflix	Media & Publishing	383.6

Top 10 world's best creative advertisers

Rank	Advertiser	Location	Points
1	Volkswagen Group	Germany	1097.3
2	Mars	USA	1023.4
3	Nike	USA	835
4	Procter & Gamble	Germany	759.3
5	IKEA	Sweden	743.6
6	Samsung	South Korea	606.3
7	Heineken	Netherlands	515
8	The Carlyle Group	USA	508.5
9	Alphabet	USA	489.5
10	Restaurant Brands International	USA	483.7