Campaign India Team
May 20, 2008

Guidebooks is a huge and growing market in India: Mala Sekhri

India Today Travel Plus has made a foray into the "Travel Guide" space with the release of – 500 Romantic Holidays. The book is pegged as a simple, easy-to-reference guide to some of the best holiday places all across India and neighbouring countries of Nepal, Bhutan, Tibet, Sri Lanka and Myanmar. The leading players from airlines, hotels, resorts, spas, mobiles, and travel agencies have supported the first edition of the guidebook as advertisers. Mala Sekhri, Publishing Director, India Today Lifestyle Group shares her thoughts about the Group's new property.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 hours ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

13 hours ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

15 hours ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

15 hours ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.