India Today Travel Plus, travel and lifestyle monthly, has launched Readers' Choice Survey – Toplist 2008 – 2009. Responses have been solicited primarily from the readers of select India Today Group magazines. As a special category, media and advertising trade professionals have also been invited to participate. The survey has been divided into five different categories, mainly Hotels, Airlines, Restaurants, Nightclubs and Dream Destinations. Finalized by a group of expert panelists and Travel Plus, the categories for the survey have been further sub-divided according to specialization. The readers will be rating the categories based on a scale of 1 – 5. A renowned research agency has been assigned the job to collate responses from readers received over a period of three months. Top three winners from each category will be run as the Travel Plus Toplist 2008 in the November issue.
The survey will be an annual affair.
Mala Sekhri, Publishing Director, India Today Travel Plus said, "Travel industry has come of age in our country. Today we have evolved travelers who are demanding the best, and are willing to pay any price for the same. People are looking for experiences beyond the obvious. The number of boutique hotels, spa resorts and unique destinations that have come up in the last few years are testimonials to the fact that tourism is upbeat and it is the right time for Travel Plus to launch its Toplist."