Media
Gideon Spanier
Aug 24, 2016

Guardian discloses it gives cash and free ad space in rebates to agencies

In 2015, Daily Mail's publisher revealed setting aside 7pc of annual income for the same

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Big Brother is watching you: Audible stages 1984 takeover of The Guardian
Advertising
Apr 15, 2024
Beau Jackson

Big Brother is watching you: Audible stages 1984 ...

What leading newspaper sites across the world can learn from The Daily Mail, Huffington Post and TMZ?
Digital
Oct 18, 2011
Roy de Souza

What leading newspaper sites across the world can ...

Why Connected TV will be a disruptive force in the Indian digital media space
Media
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the ...

Guardian, guide, friend: Sidharth Rao
Opinion
Apr 23, 2023
Abhinay Bhasin

Guardian, guide, friend: Sidharth Rao

Just Published

OAC warns of widening GEO gap
Media
18 minutes ago
Campaign India Team

OAC warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

From noise to ROI: how smart brands can win India’s festive quarter
Marketing
1 hour ago
Raviteja Dodda

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Marketing
1 hour ago
Robin Langford

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Bisleri recasts hydration as lifestyle in a fragmented market
Advertising
2 hours ago
Vinita Bhatia

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.