Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Apr 29, 2024
Why Connected TV will be a disruptive force in the Indian digital media space
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
8 hours ago
Onam 2025: Brands blend tradition and storytelling ...
Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
Digital
9 hours ago
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
Advertising
9 hours ago
Kempegowda International Airport hits the play ...
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Advertising
11 hours ago
Dentsu appoints bankers to seek buyers for ...
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
