GSKCH pushes cold Horlicks, Boost

Taking its ‘Cold Consumption’ campaign forward, GlaxoSmithKline Consumer Healthcare (GSKCH) has launched a modern retail activity for its brands, Horlicks and Boost. The campaign is targeted towards driving the HFD (health food drinks) category consumption in the summer months and includes special promotional offers, in-store branding and sampling activities.

by Campaign India Team