Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 30, 2008
GSK taps modern retail to power Boost's re-launch
GlaxoSmithKline Consumer Healthcare (GSKCH) has tapped modern retail to support the re-launch of its malt based health drink, Boost.The new-look Boost, with new packaging and design, will also be supported by a fresh brand campaign 'More I Play, More I Learn', re-iterating the importance of sports in teaching valuable lessons that help make one a winner in life.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20220905080647.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Sep 12, 2025
Clarity cuts through advertising’s noise
Just Published
Advertising
17 hours ago
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
Advertising
19 hours ago
What the Cloudflare outage reveals about digital ...
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
Publicis Groupe South Asia appoints Supraja ...
Srinivasan joins Publicis after seven years at BookMyShow.
