Advertising
Campaign India Team
Oct 30, 2008

GSK taps modern retail to power Boost's re-launch

GlaxoSmithKline Consumer Healthcare (GSKCH) has tapped modern retail to support the re-launch of its malt based health drink, Boost.The new-look Boost, with new packaging and design, will also be supported by a fresh brand campaign 'More I Play, More I Learn', re-iterating the importance of sports in teaching valuable lessons that help make one a winner in life. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Haleon and WPP collaborate to launch HealthNxt initiative in India
Advertising
Nov 20, 2024
Campaign India Team

Haleon and WPP collaborate to launch HealthNxt ...

Jasprit Bumrah Boosts a cricket girl to be like him
The Work
Sep 06, 2022
Campaign India Team

Jasprit Bumrah Boosts a cricket girl to be like him

Boost aims to make cricket gender-inclusive through tie up with WCC
Digital
Apr 04, 2022
Campaign India Team

Boost aims to make cricket gender-inclusive through ...

Clarity cuts through advertising’s noise
Opinion
Sep 12, 2025
Gayatri Rana

Clarity cuts through advertising’s noise

Just Published

StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
Advertising
1 hour ago
Campaign India Team

StayVista debuts Gram’s, a neo-vintage lifestyle ...

StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.

Adani seeks single agency for INR 600-crore media overhaul
Advertising
7 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
10 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
10 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again