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The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.
This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.
This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.