adtech
AdCounty Media India brings Gaurav Dikshit on board as advisor
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.
DOJ: Google must be split up to fix its ad monopoly
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.
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Excellent Publicity launches unified AI AdTech platform targeting rapid growth
The all-in-one AI AdTech suite aims to simplify end-to-end campaign management.
Data rules land, and adland faces its reckoning
SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.
Marketing’s new reality: Always on, always human
The next edge in marketing isn’t louder storytelling; it’s better listening.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
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