adtech
I don't write for the client, I write for the consumer: Piyush Pandey
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about his four decades in the advertising industry and why the consumer is always the heart of every communication
What it's like being a woman in adtech
Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.
Adtech fuels M&A deals in 2019 as holding companies hit the brakes
Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation
At ad:tech 2015, Rahul Welde of Unilever spoke about how the brand is leveraging digital media
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