adtech
Marketing’s new reality: Always on, always human
The next edge in marketing isn’t louder storytelling; it’s better listening.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
HubSpot introduces new AI-backed marketing framework
Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.
EU fines Google nearly $3.5 billion for abusing adtech dominance
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
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