adtech
When backend goes big board: Amagi files for IPO
The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ad agencies.
IPL ads get a data makeover: What it means for brands
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
What Chrome’s potential spin-off means for browsers and the ad ecosystem
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
MiQ scouts for a CEO to lead its Indian operations
The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.
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