Apr 28, 2022

I don't write for the client, I write for the consumer: Piyush Pandey

Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about his four decades in the advertising industry and why the consumer is always the heart of every communication

Mar 09, 2020

What it's like being a woman in adtech

Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.

Jan 16, 2020

Adtech fuels M&A deals in 2019 as holding companies hit the brakes

Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.

Dec 26, 2019

Opinion: AdTech trends that your brand could benefit from

How can brands leverage AdTech innovations to win over consumers

Aug 23, 2019

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

Mar 20, 2015

Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation

At ad:tech 2015, Rahul Welde of Unilever spoke about how the brand is leveraging digital media