adtech

Oct 10, 2025

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.

Oct 09, 2025

Duolingo rolls out its new ad platform

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Oct 08, 2025

Brand suitability is key: IAS on AI's role in verification that cuts ad waste

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Oct 02, 2025

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

Sep 10, 2025

HubSpot introduces new AI-backed marketing framework

Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.

Sep 09, 2025

EU fines Google nearly $3.5 billion for abusing adtech dominance

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.