adtech
Data rules land, and adland faces its reckoning
SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.
Marketing’s new reality: Always on, always human
The next edge in marketing isn’t louder storytelling; it’s better listening.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
HubSpot introduces new AI-backed marketing framework
Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.
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