Advertising Media PR Marketing Digital The Work
Campaign India Team
Jun 04, 2024

ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign

Conceived by Steve Priya, the ad features actor Jim Sarbh.

The ad shows Jim Sarbh moving around the office freely and comfortably in an ErgoSmart chair.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25
Advertising
Jul 12, 2024
Campaign India Team

The Sleep Company earmarks nearly INR 80-85 crore ...

Matchmaker, matchmaker, find me a mattress
Advertising
Nov 15, 2024
Campaign India Team

Matchmaker, matchmaker, find me a mattress

Dorset’s first campaign in 25 years struggles to connect emotion with construction
Advertising
Jun 07, 2024
Campaign India Team

Dorset’s first campaign in 25 years struggles to ...

India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Advertising
Mar 24, 2025
Campaign India Team

India's digital advertising industry to be INR ...

Just Published

Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Advertising
13 hours ago
Campaign India Team

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

AI makes space for risk — if creatives dare take it
Advertising
14 hours ago
Vinita Bhatia

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

Asia can’t win globally if it doesn’t back itself regionally
Opinion
16 hours ago
David Guerrero

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.