GroupM Nexus appoints Anand Thakur

GroupM Nexus has announced the appointmet of Anand Thakur as head of analytics, data and tech.

 

Thakur will lead automation initiatives across all GroupM  applications and contribute to shaping the solution architecture. He will collaborate closely with agencies  to expand capabilities in commerce, performance, automation, and enhancements. Thakur will also be instrumental in creating integrated campaigns. 

 

He moves from Omnicom Media Group, where he was vice president. 

 

Priti Murthy, president, GroupM Nexus India, said, "Anand’s rich experience in driving business  service excellence will come to play in developing data-driven campaign insights and implementing  efficient, technology-driven solutions and innovations at GroupM Nexus India. As we stride toward  streamlining our business processes and fostering innovation, he will play a pivotal role hastening the  path towards building the world’s largest performance capability engine and delivering incremental  growth for GroupM agencies.” 

 

Thakur said, “I am tremendously excited to join the GroupM Nexus leadership team. The rapid advancements in AI, machine learning,  and big data analytics have opened new and exciting possibilities for optimising advertising spends. I  look forward to steering the data and tech transformation at GroupM Nexus.” 

 

In a career spannig over two decades, he has also worked with Ugam Solutions and Sahara - One Media Entertainmet, among others.