GroupM India has announced the appointment of Karthik Shankar as head of digital trading.
Shankar will be based in Bengaluru and responsible for leading digital trading and partnerships at GroupM India. He will report to Sidharth Parashar, president - investments and pricing, GroupM India.
He moves from Amazon DSP where he was senior program manager.
Parashar said, “Karthik has a proven track record of managing tech and media partnerships, digital trading, e-commerce and leading brand safety initiatives. We believe that Karthik would play a pivotal role, as we partner with our esteemed clients in their digital transformation journey."
Shankar said, “These are exciting times for digital advertising which is witnessing hyper-growth in all spectrums including video, commerce and data. Clients and partners seek guidance and support in navigating this complex ecosystem. This role has the right mix of understanding, access and ability to collaborate with the ecosystem to streamline media investments. I am excited to join and be part of the GroupM family.”