GroupM has announced the elevation of Sidharth Parashar and Jai Lala, both of whom are part of its Central Trading Group (CTG). Parashar, who was agency buying head for Maxus, has been appointed as head, pricing and investment. GroupM agency trading heads and cluster heads will now report Parashar.
Lala takes on the role of head, trading and partnerships from his earlier mandate of agency trading head for Mindshare. He will also be heading a team of all the heads across verticals: proprietary media, DTH, Xaxis, Syndication, GME and special projects.
The duo will report to Prasanth Kumar, managing partner, CTG, South Asia.
On the development, Kumar said, “As we move into a growth phase largely driven by converging synergies across the group and driving client satisfaction it has become critical that we create more focus, especially in the area of media investment. With the development of new concepts of integrated media, merging traditional and digital media, we are also looking at reforming the way we plan our investments as a central hub. This new structure in our core function will deliver unparalleled client delight and value.