Campaign India Team
May 19, 2016

GroupM bags Malaysia Airlines' global media mandate

Account won post multi-agency pitch, led by Mindshare and M/Six

GroupM bags Malaysia Airlines' global media mandate
GroupM Malaysia has bagged the global media mandate for Malaysian Airlines. The account was won post a multi-agency pitch.
 
Mindshare and M/Six 'powered the win', according to an agency statement.
 
The appointment became effective 1 May 2016 and covers global channel planning, media buying and optimisation, search engine marketing and re-marketing. Global digital buying will be handled by the Malaysia office.
 
Girish Menon, CEO, GroupM Malaysia, said, "Malaysia Airlines is the most prestigious global Malaysian brand. We are excited to be their business partner. This appointment is a testament of the teams’ understanding of the dynamic consumer journey, and applying the insights through effective use of real time data and technology. With our proprietary planning framework of 'Adaptive Marketing', the team helped in sharing breakthrough ideas to the client."
 
Grace Chan, head of group branding and communication, Malaysia Airlines, said, "We are excited and looking forward to working with GroupM, who has clearly demonstrated adaptive strategic thinking using their proprietary framework and capabilities. We will be working with the best of the resources from the group as Team MH.”
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

17 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

18 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here