Campaign India Team
Dec 29, 2008

Group M: Nine percent up in 2009

Things are not as bad as they seem. Group M chief executive officer, Vikram Sakhuja, is, as he calls it, cautious. But he’s optimistic as well. Considering the slowdown in the economy, Sakhuja’s prognosis should make for a happy start to the year. “Looking at 2009, we are cautious and are projecting a much sharper drop in ad spend growth than in ‘08 -- but we are still looking at 9% over ‘08 , and that’s without taking elections into account -- and they are a contributor. We expect to close ‘08 at 15% over ‘07.”

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 day ago

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

1 day ago

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

1 day ago

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

1 day ago

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.