Grey takes away SpiceJet business

Spicejet has appointed Grey Worldwide, Delhi as its partner to handle its  communication mandate. SpiceJet called for a multi agency pitch in which GIIR, Draft +FCB, Lowe, BBDO and Contract, the incumbent agency, participated. The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide, Delhi.

On the announcement, Neil Mills, chief executive officer, SpiceJet, said, “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow , enabling SpiceJet  to achieve its aim of becoming a people’s airline and hence a carrier of choice."  

Dip Sengupta, vice president and branch Hhad, Grey Delhi  said, " It’s a very exciting  win  for us. SpiceJet is a great brand and it’s an honor  to be chosen to partner it , as it charts its flight - path into the heartland of India."

Uddalak Gupta,  executive creative director,Grey Delhi, added, " Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key."

Divya Pratap Mehta, vice president planning, Grey Delhi, mentioned, " In a category which is commoditised and is facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy."