Grey India has appointed Bindu Sethi as the national planning director. Sethi (pictured) comes with 20 years of experience in providing brand strategies and solutions. In her new role, she will focus on building strategic and 360 degree capabilities with the servicing teams and also build a strategic department that will lead Grey India with thought leadership. Sethi began her career at the Indian Market Research Bureau (IMRB): New Delhi as a research trainee and went on to become an executive committee member at Hindustan Thompson Associates (now JWT).
Jishnu Sen, COO Grey India said, “Improving the quality of our product, both strategic and creative is one of my highest priorities. To this end, convincing a star like Bindu to join our movement is a coup that will benefit us and our clients hugely”.
Sethi commented, “The challenge of creating a strategic culture at Grey is attractive and possible since the intent is right. I was pretty clear that I would go back to full time work only if I found a team that would want to do it right...this Grey team is one that wants to do just that”. She added, “Consumer and strategic thinking should be at the center stage of all that we do, it should be at the cultural core of Grey, with the purpose to free creative to take all the leaps that they want. Focused strategy and deep consumer insight unshackles, then the entire team approaches their individual tasks creatively”.
Grey India appoints Bindu Sethi head of planning
Grey India has appointed Bindu Sethi as the national planning director. Sethi (pictured) comes with 20 years of experience in providing brand strategies and solutions. In her new role, she will focus on building strategic and 360 degree capabilities with the servicing teams and also build a strategic department that will lead Grey India with thought leadership. Sethi began her career at the Indian Market Research Bureau (IMRB): New Delhi as a research trainee and went on to become an executive committee member at Hindustan Thompson Associates (now JWT).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.