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He will join as executive creative head (copy) and joint creative head
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.