Aquionics International, a player in the designing, developing and manufacturing water cleansing systems market, has given the creative mandate for its India operations to Grasshoppers India. The account was won following a multi-agency pitch.
Though Aquionics entered India three years ago, its focus was the B2B market. With an aim to strengthen its position in the retail space, the brand has hired an advertising agency to embark on a 360-degree campaign.
Sandesh Srivastava, vice president (strategy, B.D. & Operations), Aquionics International, said, “A lot of health, skin and hair problems that the urban population constantly struggles with are due to the hard and impure water in the households. Our innovative products and solutions go a long way in combating those issues as well as in reducing the home energy consumption and also save home appliances such as geysers & washing machines from scaling considerably. Nobody understands water better than we do and the campaign that we are currently developing in partnership with Grasshoppers is aimed at making Indian consumers aware of our expertise in the water purification segment.”
Megha Jain, chief brand strategist, Grasshoppers, said, “By associating with Aquionics, we are not aiming only to promote water filters. Rather, we are looking at addressing the water problem that a lot of people are suffering from. It delights us to get associated with a company that has some innovative solutions in this space.”
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