Pre-owned luxury cars brand, Luxury Ride, has assigned its integrated marketing and PR mandate to Grapes Digital.
As per the mandate, the agency will be responsible for executing integrated marketing duties of the brand, comprising marketing and branding strategies, creative conceptualisation and execution, media planning and buying, content planning for social media marketing, technology services, along with public relations. It will also scale up the brand’s social media presence on platforms such as Facebook, Instagram, YouTube, LinkedIn and Twitter.
The account was won post a multi-agency pitch and will be handled by the agency’s New Delhi office.
Sumit Garg, MD and co-founder of Luxury Ride, said, “India is a huge market for vehicles and poses a very high potential for luxury cars. The pre-owned luxury vehicle market is getting more organised with easy access to finance, annual maintenance contracts, and lower entry prices. We want to work towards strengthening Luxury Ride’s presence in the media landscape and chose Grapes to facilitate the same for us. We look forward to a fruitful partnership with Grapes Digital. The agency will deliver 360-degree communication strategies that are relevant to the current market condition.”
Himanshu Arya, founder and CEO, Grapes Digital, said, “This is an exciting opportunity for Grapes and we are delighted to have a brand like Luxury Ride on board and hope to serve their growth ambitions. The pre-owned luxury car market has seen a significant surge in their growth the industry is evolving and taking the route of digitalisation to serve its customer better. We look forward to charting the brand’s journey and strengthening its position in the market. Grapes will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”
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