Grapes Digital has been assigned with the digital AOR and PR mandate for Bengaluru based digital pet care start-up, Supertails.com.
The agency will be responsible for executing the brand’s digital duties such as media planning and buying, creative, digital branding, strategy and overall communications. It will also help scale up the brand’s social media presence.
The account was won post a multi-agency pitch and will be handled by the agency’s New Delhi office.
Vineet Khanna, co-founder, Supertails, said, “As the population of pet parents increases in the country, so does the need for having a strong communication to resonate with them. As the young pet parent population increases, we aim to enrich this new journey for them with products and services that they require the most. We are extremely happy to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, media relations and build a strong digital presence. We look forward to a great association with them.
Himanshu Arya, founder and CEO, Grapes Digital, said, “Pet care space in India has been waiting for a disruptive and innovative thought process to solve the customers’ major issues. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies. We are enthused to partner with Supertails.com and look forward to delivering our best resources to the brand. We will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”